As part of his explanation of what apologetics is, James Sire wrote this at the beginning of his new book, Apologetics Beyond Reason (quoting one of his earlier books):
The success of any given apologetic argument is not whether it wins converts or strengthens the faith of any given believer, but whether it is faithful to Jesus. The reasons that are given, the rhetoric that expresses these and the life of the apologist and the larger community of faith must, then, demonstrate their truth.
I love that. And we try to cover all three of those areas—knowledge, wisdom, and character—in our Ambassador Model. Dr. Sire’s words are a good reminder to review the Ambassador’s Creed if you haven’t done so in a while.