The Importance of Being Precise

Alan explains the importance of using exact numbers when sharing statistics to get your point across.

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Transcript:

Here's your apologetics tip of the day. Use precise numbers for greater impact. Pro-lifers often say, "In America, 3000 unborn children are killed each day by abortion." Rather than giving an approximation, find out the most precise number you can, and use that in your sentence. So instead, say, "2,899 unborn children are killed each day by abortion." Now that's more powerful for at least two reasons. First, non-specific numbers can sound suspicious. Second, precise numbers sound more credible because it appears like you did the research and have retrieved the exact number. Try to be as precise as possible, and your audience will be more likely to believe you. That's your apologetics tip of the day.

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Alan Shlemon

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