Bioethics

The Super Bowl Ad Fox Won’t Show You

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Author Amy K. Hall Published on 01/30/2020

We’re so used to hearing people argue for “choice” that I suspect many give little thought to the actual choice being made. An organization called Faces of Choice wants to change that by showing us the faces and stories of real abortion survivors who were victims of that word. From their website:

Faces of Choice was birthed to bring awareness to a demographic of survivors that has gone largely unnoticed: those who were aborted but survived. While highlighting a few of the thousands of stories of survivors of abortion, who are living in the United States and throughout the world, we wish to emphasize the themes of hope, love, forgiveness, and often reconciliation, which characterize their lives.

Faces of Choice is in the news right now because after several months of attempted negotiations, Fox declined their request to purchase advertising time during the Super Bowl.

While it’s disappointing they’re being denied that audience, the good news is that you can still bring attention to their message by watching and sharing their ad (which doesn’t use the word “abortion”) or the more detailed two-minute version of the video posted below. As they say, “‘Choice’ is not merely a word. ‘Choice’ is a person.”