Equipping Christian Ambassadors with Knowledge, Wisdom, and Character

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Stand to Reason is committed to wise financial stewardship. At least 80% of expenditures go directly to ministry activity to fulfill STR's mission:  to train and equip Christians to think more clearly about their faith and to make an even-handed, incisive, yet gracious defense for classical Christianity and classical Christian values in the public square. 

STR has been recognized by third-party organizations that monitor non-profit fiscal management. Both Charity Navigator and MinistryWatch have analysis of STR's fiscal management; the current ratings can be found on their pages.  A summary of STR's financial report is available here.

Stand to Reason is overseen by a board of directors:

  • Craig Hazen
  • Steve Carmichael
  • Brad Parton
  • Richard Moselle, Chariman
  • William Bradford
  • Martin Caveza
  • Greg Koukl, President of Stand to Reason

Key employees are Greg Koukl, President, and Melinda Penner, Executive Director.  Other key staff include Tom Puls, Derek White, Wendy Jones, Amy Hall, Crissy Watkins, Dawnielle Hodgman, and Kyle Scheele.

In 2013, Stand to Reason pursued its mission to equip Christian ambassadors.  Some benchmarks of that activity include:

  • STR's celebrated 20 years of ministry with a conference sponsored by Biola Apologetics
  • Over 2,052,000 training pieces were mailed or emailed
  • 27,888 CDs, MP3s, DVDs, books, and PDFs were distributed
  • 2,105,439 articles were viewed on the website
  • 1,049,343 visits were made to the website
  • More than 420,660 podcasts were downloaded
  • 52 radio broadcasts on 125 stations
  • 103,379 unique users visited the website during the year
  • 104,492 dowloads of STR’s app
  • 1,923,769 impressions of the app
  • 462 teaching events by Greg, Brett, Alan, J. Warner
  • Greg taught in Romania, the United Kingdom, and France; Alan taught in Lebanon
  • STR hosted the "reTHINK" student conference in Orange County, CA
  • Published the Ambassador's Guide to Understanding Homosexuality by Alan Shlemon
  • We launched a newly-designed website that improved use of the site in a number of ways:
    • Visits, unique visitors, and pageviews are up
    • # of pages viewed per visit is down, which is a function of better navigation
    • Duration of visit is up
    • Bounce rate is down
    • Overall traffic is up 18.7%
    • Unique visitors is up 14%
    • Pageviews overall are up 17%
    • Time on site is up 6.7%
    • Overall analysis is a 9% improvement over the website in usage and therefore training
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Apr 5, 2013
STR
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